.r55-method{--role-ink:#292352;--role-muted:#756d8f;--role-purple:#6048ec;--role-cyan:#12a8ba;--role-line:#dfd8f4;max-width:1440px;padding:44px clamp(20px,4vw,64px) 64px;margin:auto;color:var(--role-ink);line-height:1.75;font-family:inherit}
.r55-method,.r55-method *,.r55-method *::before,.r55-method *::after{box-sizing:border-box}
.r55-method h1,.r55-method h2,.r55-method h3,.r55-method p,.r55-method figure{margin:0}
.r55-method h1,.r55-method h2,.r55-method h3{font-weight:750;color:var(--role-ink);text-wrap:balance;letter-spacing:-.02em}
.r55-method h1{font-size:clamp(34px,3.5vw,49px);line-height:1.25;margin:13px 0 19px}
.r55-method h1 em{font-style:normal;color:var(--role-purple)}
.r55-method h2{font-size:clamp(25px,2.4vw,34px);line-height:1.4}
.r55-method h3{font-size:18px;line-height:1.5}
.r55-method p{color:var(--role-muted)}
.r55-method a{color:inherit;text-decoration:none}
.r55-method a:focus-visible{outline:3px solid var(--role-cyan);outline-offset:4px;border-radius:4px}
.r55-method section[id],.r55-role-alias{scroll-margin-top:100px}
.r55-role-alias{display:block;height:0;overflow:hidden}
.r55-method .r55-role-kicker{font-size:12px;letter-spacing:.08em;font-weight:700;color:var(--role-purple)}
.r55-method .r55-method-lead{font-size:17px;max-width:58em;line-height:1.85}
.r55-method-map{margin-top:25px!important;padding:24px 25px 13px;border:1px solid var(--role-line);border-radius:20px;background:linear-gradient(130deg,#f8f5ff,#f3fafc)}
.r55-method-map svg{display:block;width:100%;height:auto;overflow:visible;font-family:inherit}
.r55-method-map .r55-map-mobile{display:none}
.r55-map-node{fill:#fff;stroke:#d6ccef;stroke-width:1.3}
.r55-map-node-4{fill:#5a42dc;stroke:#5a42dc}
.r55-map-node-4~text{fill:#fff}
.r55-map-number{fill:#9a8bb7;font-size:10px;font-weight:650}
.r55-map-name{text-anchor:middle;fill:#352c5e;font-size:14px;font-weight:700}
.r55-map-line,.r55-map-revise{fill:none;stroke:#a490d8;stroke-width:1.5}
.r55-map-revise{stroke-dasharray:4 3}
.r55-map-feedback{fill:none;stroke:#16a8b9;stroke-width:1.5}
.r55-map-label{text-anchor:middle;fill:#8a6eb8;font-size:12px}
.r55-map-outcome{text-anchor:middle;fill:#098795;font-size:11px;font-weight:650}
.r55-map-caption-text{text-anchor:middle;fill:#148895;font-size:12px}
.r55-method-map figcaption{text-align:center;color:#8a7f9f;font-size:11px;margin-top:4px}
.r55-method-stage{margin-top:36px;border-top:1px solid var(--role-line);padding-top:30px}
.r55-stage-heading{display:grid;grid-template-columns:44px minmax(0,1fr);gap:18px;margin-bottom:22px}
.r55-stage-heading>span{color:#a393d9;font-size:25px;line-height:1.7;font-weight:650}
.r55-stage-heading p{font-size:15px;line-height:1.85;margin-top:11px;max-width:68em}
.r55-project-layout{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:30px;align-items:center}
.r55-method-art{border:1px solid var(--role-line);border-radius:16px;overflow:hidden;background:#fff}
.r55-method-art img{display:block;width:100%;height:auto;max-width:100%;object-fit:contain}
.r55-method-art figcaption{padding:9px 13px;font-size:11px;color:#9387a4;border-top:1px solid #eee8f8;text-align:right}
.r55-project-lens{display:grid;grid-template-columns:1fr 1fr;gap:24px 20px}
.r55-project-lens>div{border-left:3px solid #c0afe9;padding-left:13px}
.r55-project-lens>div:nth-child(even){border-color:#91d3d9}
.r55-project-lens b,.r55-project-lens span{display:block}
.r55-project-lens b{font-size:16px}.r55-project-lens span{font-size:13px;color:var(--role-muted);margin-top:4px}
.r55-method .r55-stage-output{display:flex;align-items:baseline;gap:18px;flex-wrap:wrap;padding:11px 15px;margin-top:20px;background:#f8f6fc;border-radius:8px;font-size:13px}
.r55-stage-output>span{color:#77618e;font-size:11px;font-weight:650;flex:none}
.r55-creative-checks{display:grid;grid-template-columns:1fr 1fr;gap:25px}
.r55-creative-checks>div{padding:19px 22px;border-left:3px solid #c1b1ec;background:#faf8ff}
.r55-creative-checks p{font-size:14px;margin-top:7px}
.r55-method-support{display:flex;align-items:center;justify-content:space-between;gap:22px;margin-top:18px;padding:0 2px}
.r55-method-support p{font-size:12px;line-height:1.8}
.r55-method .r55-role-link{display:inline-flex;align-items:center;gap:10px;min-height:40px;font-size:12px;font-weight:650;color:var(--role-purple)}
.r55-method .r55-role-link:hover{text-decoration:underline;text-underline-offset:4px}
.r55-validation-choices{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.r55-method .r55-outcome{display:flex;gap:13px;padding:21px 19px;border:1px solid var(--role-line);border-radius:13px;background:#fff}
.r55-outcome>span{font-size:26px;color:#9d83d2;line-height:1.2}
.r55-method .r55-outcome-0{background:#f0fbfc;border-color:#aadee5}
.r55-outcome-0>span{color:#14a3b5}
.r55-outcome p{font-size:13px;margin-top:6px}.r55-outcome small{display:block;font-size:11px;color:var(--role-purple);margin-top:12px}
.r55-scaling-resources{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;padding:22px;background:linear-gradient(120deg,#f4f0ff,#f1fafd);border-radius:13px}
.r55-scaling-resources>div{display:flex;gap:14px}
.r55-resource-symbol{font-size:32px;line-height:1.25;color:#9580d0;flex:none}
.r55-scaling-resources p{font-size:13px;margin-top:5px}
.r55-review-layout{display:grid;grid-template-columns:minmax(0,.7fr) minmax(0,1fr);gap:28px;align-items:center}
.r55-review-actions{display:flex;flex-direction:column;gap:12px;align-items:flex-start}
.r55-review-actions>span{padding:8px 15px;border-left:3px solid #b5a1e4;background:#faf7ff;font-size:15px;width:100%}
.r55-review-actions>span:nth-child(2){border-color:#88ced5}
.r55-method-evidence{margin-top:42px;padding-top:30px;border-top:1px solid var(--role-line)}
.r55-method-evidence header h2{margin:10px 0 13px}.r55-method-evidence header>p:last-child{font-size:15px}
.r55-example-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin:23px 0 9px}
.r55-example{display:grid;grid-template-columns:86px minmax(0,1fr);gap:15px;padding:19px 17px;border:1px solid var(--role-line);border-radius:14px;min-width:0;align-items:start}
.r55-example-image{height:128px;background:#f8f6fb;border:1px solid #e9e2f3;border-radius:5px;overflow:hidden}
.r55-example-image img{width:100%;height:100%;object-fit:contain;display:block}
.r55-example h3{font-size:17px}.r55-example p{font-size:12px;line-height:1.8;margin-top:8px}.r55-example .r55-role-link{font-size:11px;line-height:1.6;margin-top:7px}
.r55-method-cta{display:flex;align-items:center;justify-content:space-between;gap:25px;margin-top:38px;padding-top:30px;border-top:1px solid var(--role-line)}
.r55-method-cta>a{display:inline-flex;align-items:center;gap:23px;background:var(--role-purple);color:#fff;padding:11px 19px;border-radius:9px;min-height:46px;font-size:14px;font-weight:650;flex:none}
.r54-company .r55-company-cities{border-top:1px solid var(--company-line);padding-top:27px}
.r55-company-cities h2{margin-top:9px}.r55-city-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:18px;margin-top:22px}
.r55-city-grid>div{display:flex;align-items:center;gap:15px;padding:18px 20px;border:1px solid #e0d9f2;border-radius:13px;background:linear-gradient(120deg,#faf7ff,#f4fbfc)}
.r55-city-grid svg{width:49px;height:38px;flex:none;color:#a18bcc;stroke-width:1.6;stroke-linejoin:round;stroke-linecap:round}
.r55-city-grid strong{font-size:18px;line-height:1.4;color:#4c3a76}
@media(max-width:1100px){.r55-example-grid{grid-template-columns:1fr}.r55-example{grid-template-columns:96px minmax(0,1fr)}.r55-method-support{align-items:flex-start;flex-direction:column;gap:2px}.r55-city-grid>div{gap:10px;padding:15px}.r55-city-grid strong{font-size:16px}.r55-city-grid svg{width:40px}}
@media(max-width:760px){
 .r55-method{padding:28px 20px 44px}.r55-method h1{font-size:34px;line-height:1.3;margin-bottom:17px}.r55-method h2{font-size:26px}.r55-method .r55-role-kicker{font-size:10px}.r55-method .r55-method-lead{font-size:15px}
 .r55-method-map{padding:15px 0 12px;margin-top:22px!important;border-radius:16px}.r55-method-map .r55-map-desktop{display:none}.r55-method-map .r55-map-mobile{display:block}.r55-method-map figcaption{padding:0 13px;font-size:10px}
 .r55-map-name{font-size:15px}.r55-map-label{font-size:11px}.r55-map-outcome{font-size:11px;text-anchor:start}.r55-map-caption-text{font-size:12px}
 .r55-method-stage{margin-top:28px;padding-top:24px}.r55-stage-heading{grid-template-columns:30px minmax(0,1fr);gap:12px;margin-bottom:19px}.r55-stage-heading>span{font-size:21px}.r55-stage-heading p{font-size:14px}
 .r55-project-layout,.r55-review-layout{grid-template-columns:1fr;gap:20px}.r55-project-lens{gap:17px 13px}.r55-project-lens b{font-size:14px}.r55-project-lens span{font-size:12px}.r55-project-lens>div{padding-left:10px}
 .r55-method .r55-stage-output{gap:3px;font-size:12px;flex-direction:column;margin-top:17px;padding:10px 13px}.r55-stage-output>span{font-size:10px}
 .r55-creative-checks{grid-template-columns:1fr;gap:12px}.r55-creative-checks>div{padding:15px 17px}.r55-method-support{gap:3px}.r55-method-support p{font-size:11px}
 .r55-validation-choices{grid-template-columns:1fr;gap:11px}.r55-method .r55-outcome{padding:15px 17px;gap:14px}.r55-outcome h3{font-size:17px}.r55-outcome p{font-size:12px}.r55-outcome small{margin-top:7px}
 .r55-scaling-resources{grid-template-columns:1fr;gap:17px;padding:19px}.r55-scaling-resources h3{font-size:17px}.r55-scaling-resources p{font-size:12px}.r55-resource-symbol{width:30px;text-align:center;font-size:29px}
 .r55-review-actions{gap:9px}.r55-review-actions>span{font-size:14px;padding:7px 13px}.r55-method-evidence{margin-top:31px;padding-top:25px}.r55-method-evidence header>p:last-child{font-size:14px}
 .r55-example-grid{gap:13px;margin-top:20px}.r55-example{grid-template-columns:77px minmax(0,1fr);gap:14px;padding:17px 15px}.r55-example-image{height:117px}.r55-example h3{font-size:16px}.r55-example p{font-size:12px}
 .r55-method-cta{align-items:flex-start;flex-direction:column;gap:19px;margin-top:29px;padding-top:24px}
 .r55-city-grid{grid-template-columns:1fr 1fr;gap:12px;margin-top:18px}.r55-city-grid>div{align-items:flex-start;flex-direction:column;padding:16px;gap:10px}.r55-city-grid strong{font-size:17px}.r55-city-grid svg{width:43px;height:34px}
}
@media(max-width:359px){.r55-method{padding-inline:16px}.r55-method h1{font-size:30px}.r55-method h2{font-size:24px}.r55-example{grid-template-columns:64px minmax(0,1fr);gap:11px;padding-inline:12px}.r55-example-image{height:101px}.r55-project-lens{grid-template-columns:1fr;gap:12px}}