有涵智能 YOHAN中文

Content operations · Social growth

Social media services

Help audiences watch, follow, enquire and buy, with content that fits your business.

TEAM EXPERIENCE

The lead partner was a core operator at a leading MCN agency, has made hundreds of videos with over 10 million views, and grew a new account to 800,000 followers in three months.

OVERSEASOverseas social content and account operations, matched with overseas KOLs; HanCreat Studio supports multiple languages and overseas platforms.

Work & cases
REACHPlatform distribution
ENGAGERelevant content
ACTLive commerce & enquiries
RETURNCustomer operations

SOCIAL / GROWTH

Different audiences need different content

Content for business buyers, consumers and personal brands, suited to their needs.

B2B · PRODUCTS & SERVICES

Help buyers understand the solution and start a useful conversation

Explain how the product works, where it fits and what implementation involves. Give each decision-maker the information they need to evaluate the solution and move the discussion forward.

ForIndustrial products, enterprise software and professional services
Illustrative content scenario
An industrial machine, a solution display and a business buyer evaluating the solution

An audience question: “Is this the right solution for our business?”

Business use casesSolution comparisonsImplementation results
Industry contentResources / demos / enquiriesSales follow-up

What we do

Turn customer questions, product differences and supporting facts into clear demonstrations and explanations.

What comes next

Help buyers bring specific needs to the conversation, so sales can take the next step.

What we track

Relevant enquiries · Sales progress

B2B · FOUNDERS & EXPERTS

Build trust in your expertise before the business conversation

Draw on real experience to share industry judgment, business stories and practical methods. Answer the questions business customers care about with views and experience that are truly yours.

ForFounders, business leaders and industry experts
Illustrative content scenario
An industry expert explaining a working diagram beside a microphone and a conversation bubble

An audience question: “What can this person help us solve?”

Industry perspectivesReal business storiesExpert explanations
Professional topicsComments / conversationsEnquiries / partnerships

What we do

Interview for experience and viewpoints, preserve your voice and develop recurring topics.

What comes next

Move from public insight to a specific business discussion, enquiry or partnership.

What we track

Relevant audience engagement · Useful meetings

B2C · PRODUCTS & SERVICES

Make the value tangible, from first interest to a purchase or visit

Show the product in real life: who it suits, how to use it and why to choose it. Connect the content to a product, store or local visit, then learn from the experience and repeat business.

ForConsumer brands, ecommerce, restaurants and local services
Illustrative content scenario
A person trying a product beside a product page and a local store, showing purchase and visit options

An audience question: “How could this make my day better?”

Everyday situationsExperiences and tutorialsProducts and places
Discovery / searchProduct / store / locationPurchase / visit / repeat

What we do

Start with a real consumption moment and show the value through images and stories.

What comes next

Make specifications, prices and usage terms clear, so the next step is easier.

What we track

Purchases or redeemed visits · Repeat business

B2C · PERSONAL BRANDS

Give people a reason to follow—and a reason to keep trusting you

Build a distinctive voice and recurring content around your audience’s interests and everyday questions. Develop the relationship through return visits and conversation, then offer something that fits.

ForEducators, interest-led creators and lifestyle personalities
Illustrative content scenario
A creator recording with a phone beside a series of content cards and audience comments

An audience question: “Why would I want to keep watching?”

Stories and viewpointsKnowledge or interest seriesComments and live topics
Discovery / followingReturn visits / interactionProducts / services / partners

What we do

Find topics you can sustain and give each series a reason for people to return.

What comes next

Learn from comments and return visits; choose offers that fit the audience’s trust.

What we track

Following and return visits · Meaningful conversion

HanCreat Studio and the delivery team. HanCreat Studio helps teams deliver relevant videos, visual posts and articles.
Social content and growth outcomesContent that earns attention, makes the brand memorable and creates business opportunities.

As attention costs more, give people a reason to stay.

Engaging content makes product value clear and helps the brand earn business opportunities.

A PUBLIC INDUSTRY EXAMPLE

Three Squirrels: the cost of reaching customers

Even an established brand invests heavily in platform services and promotion. The question is not only how much to spend, but whether the content gives people a reason to stay.

2025 revenue
10.19bn CNY
Selling expenses
2.01bn CNY
Recurring net profit
0.05bn CNY
AUDIENCE

More competition for attention

With more creators competing, the opening and the situation must give viewers a reason to keep watching.

CONTENT

Generic content is easy to skip

Templates and lists of features can fill a feed without making a brand memorable.

DISTRIBUTION

Paid reach must still earn interest

Paid distribution brings exposure. When the story fails to engage, the brand depends more on paying for the next impression.

BUILT FOR YOUR BUSINESS

What we help you achieve

Content that earns attention, makes your value clear and helps turn interest into enquiries.

Content that makes your value clear.

Relevant videos, visual posts and articles help customers understand your offer and feel ready to talk.

Bring a challenge. Find a content direction.

Start with the need. Build the right team.

Social growth, brand communications, GEO and enterprise AI.

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