YOHAN / PRODUCTS & SERVICES
One YOHAN company: create with our AI product, or commission our team to produce the finished work.
You have product information, but the purchase reason and creative direction are still unclear.
Audience thinking, story structure and review criteria guide copy, scripts and production notes. You choose, refine and take the drafts into production.
Illustrative product brief, not client work. The product outputs creative drafts.You need ready-to-use content and a team that can carry an idea through production.
We agree on the goal and content direction, then produce video, visual stories or brand materials with a defined delivery list, review stages and usage versions.
The same YOHAN team coordinates the work within an agreed project scope.01 / PLAN BEFORE PRODUCTION
Brand direction, account content and campaign planning come before production. Clarify the audience, central message and content priorities before developing each piece.
Product / audience / context
Direction / topics / content plan
Script / visuals / copy
Facts / versions / usage
Agree on the audience and reason to listen before scripting and production.
Turn content direction, story structure and execution priorities into a plan the team can discuss and act on.
What you receive
02 / PRODUCTION & DELIVERY SAMPLES
Eight deliverable types and twelve samples, all shown below. Play videos here or select an image to read its content and see the problem it addresses.
Story / situational marketing
Product facts alone do not give the audience a reason to care.
Give the story and its characters room to develop, so product value becomes part of a relatable situation.
What you receive
Up to 30 seconds / concise presenters
How do you make one point memorable in a few seconds?
Communicate one clear point through a concise presenter-led or situational video.
What you receive
Brand identity / company introduction
A complex business needs a coherent film to explain its value.
Bring a brand proposition, product value and human stories into one coherent film.
What you receive
Profile introduction / business overview
First-time profile visitors need to understand who you are and what you offer.
Help first-time profile visitors understand who you are, what you do and why it matters.
What you receive
Editorial angle / copy / coordinated images
The product has selling points, but needs a context people want to read about.
Combine an editorial angle, written copy and a visual series to show a product in a meaningful context.
What you receive
Launches / company news
An important announcement needs a clear information structure.
Explain what happened, why it matters and which facts readers need to know.
What you receive
Perspective / argument / illustrated editorial
A few lines are not enough to develop a problem, a point of view and its value.
Develop a problem, a point of view and a value proposition in a complete editorial argument.
What you receive
Event visuals / business communication
One event or brand needs a consistent expression across different formats.
Carry a consistent brand expression into the materials used for events, introductions and business conversations.
What you receive
03 / Working together
Individual assets / content batches
Ongoing collaboration · clear sales attribution
These models apply to team services and co-managed projects. Share rates, attribution windows and reconciliation periods are agreed per project. Media spend, creator resources, rights and additional shoots are confirmed separately. YOHAN AI subscriptions are separate from team-service arrangements.
Confirm product, audience, use case and deliverables.
Align on the creative direction and scripts, then produce and refine.
Check facts, brand expression and usage; deliver the agreed versions.
Distribution & adaptation
Our team coordinates content versions, timing and responsibilities. Resources, permissions and fees are agreed per project.
Adapt copy, subtitles, voice-over and visuals to the target market, format and platform while retaining brand identity.
Connect business content needs with suitable solo businesses and content creators for project collaboration.
Project-specific partners add suitable resources alongside our own creative and distribution capabilities.
Creative / distribution / localisation resources